small change make big benefits

I have a friend, we met in high school, his dream is to own his clothing store, so he hard work and explore the relate knowledge of the clothing, when he 25 years that he used the money he saved to rent a store to start his clothing business, This is exciting, this store is located on a not very busy street, the rent is relatively cheap, the store sell the clothes very unique and novel, but the sales is no very good, becuase this street have many clothing store,and he use the tradition advertising model

One day we were sitting together chatting and drinking tea and mentioned this, his product was relatively better than this street other clothing store, but why the sales not as good as expected, when i see he store that i realize where the problem lies: advertising, your ad is not attractive enough to passers-by, we know advertising is very important for sales, i ask he, your clothing are very beautiful, why you no show it to passer-by, the traditional advertising is so good, i working for a display factory, maybe you can buy the advertising display from our factory use for your store, the factory will give your good factory price, he listen i told his that buy 1 advertising screen for his store to show he all clothing, this screen can play all clothing product advertising in his store, since that, more than more passer-by enter to his store, the sales is good, current he open second store, we always talk that good choose can change many thing, that can make the thing to be worse or better, i always beliver communcate with correct people that can be make a thing to be better together